Cathay Pacific

Workplace

⥤ Overview

A subtle and elegant suite of offices for airline giant Cathay Pacific in new airy and spacious premises, just east of Hammersmith Bridge. The 4th floor, 9,295 sq ft space faces the Thames directly, with views over to the famous Harrods Furniture Depository building opposite and serves as Cathay Pacific’s UK headquarters.

⥤ Brief

The opportunity to move represented a great opportunity to serve as a catalyst for change in workplace culture. One of the most important aspects of this was the possibility of promoting a greater sense of togetherness and communality, helping to move the workforce on from separated departments and rather formal meeting rooms to a connected and flowing series of spaces.

⥤ Challenges

The Cathay Pacific company design ethos is ‘softly spoken, strongly felt’, pointing towards a language of tasteful, warm and considered sensory experiences, delivered with respectful grace and heartfelt hospitality. For align, it was an important part of the design concept stage to refer to the company’s brand values and translate them into 3D form, including liaising with a Feng Shui expert.